muse: be well collective

Be Well Collective is a Winston-Salem-based business offering Doula Services and Wellness Coaching & Consulting.

Brianna Holland Flood, MPH, CHES, CLC Founder & Coach, Be Well Collective

“I just want to say thank you, again, and truly. Your presence came at such a divine time, when doubt was creeping in and clarity felt just out of reach. Sitting with you, dreaming and discerning, reminded me of the power of aligned support and the beauty that comes when spirit leads.

Your energy, wisdom, and care are helping me realign Be Well with deeper intention. I feel lighter, clearer, and more rooted in what this work is truly about. The path ahead feels more refined, more sacred, and I know that’s in part because of the space you held and the encouragement you offered.

I’m hopeful and excited that your presence and gifts will continue to weave into this next chapter. I believe The Art of Community is going to be something special—and with you as part of the process, I trust it will unfold abundantly just as its meant to.”


  • Driven to Give was the original concept for Be Well’s annual fundraising event. With a little over one month until the event date, registrations were nil. After booking an initials session, we we identified gaps in the messaging, and created a seamless pivot more reflective of the brand’s mission and the event’s purpose.

the messaging makeover

Be Well utilized both our initials coaching and our messaging makeover session to create what they called a Sacred shift.

Our goal was to re-inspire the founder by grounding the rebranding of their innovative, community-centered event in clarity and purpose .


  • Previous programming from Be Well included a ticketed pop-up called The Art of Motherhood. Based on this, we guided Driven to Give to be an evolution of the same thematic work- bringing cohesion and permanence to the offering. These shifts weren’t only aesthetic, but realigned the campaign with the brand’s authentic voice.


  • The social media assets for Be Well’s event also received a makeover. In our collaborative and intuitive coaching and creative process, we shifted into even greater brand alignment, using the company’s website and intentional cultural voice.

the messaging makeover

The Art of Community is an annual wellness showcase birthed from an inflection point in the campaign. With only 30 days to event day, Be Well trusted us to guide a realignment and reclaimation of their voice and vision.

Additionally, our coaching resulted in the creation of an additional income stream and renewed confidence to present their professional services to their audience.

  • Be Well’s bold idea to include other wellness practitioners in their showcase is communicated powerfully in the new event rollout assets. Be Well’s Founder, Brianna Holland Flood, pulled on her churchy roots to name them as waymakers, as they are walking and working hands of the Divine.